Tucked away, just minutes from the legendary Aintree racecourse, Clock Tower Park was first opened in 1890 as a philanthropic project that today still remains an important part of Liverpool’s social history.

Developer Next Big Thing is breathing new life into these buildings with a mix of commercial and residential uses. The site includes residential apartments and houses, serviced and non-serviced offices, commercial spaces, a range of residential care properties and a children’s nursery.

Next Big Thing needed an identity for the site, building signs and marketing boards.

The identity is visually strong and offers a lot of scope graphically in different media. The circle and the square makes reference to the clock face on the key building on the site, and the letter ‘L’ makes a subtle reference to clock hands.

Building signs enable visitors to identify the different units. Made from powder coated aluminium, the signs were engraved with some areas infilled white. The red and white part of the sign is made from adhesive vinyl and can be updated and changed as required.

Marketing boards were displayed along the main road of the site. The client wanted flexibility, so the boards were designed so they could be displayed two at a time or as many as were required.


The clock tower on site 

In production
Building sign: In production

In production
Building signs: In production

In situ
Building signs: In situ

Marketing boards: Interchangeable